What’s Happening Here?
As the central shopping and entertainment hub for the 26 counties of the Texas Panhandle, Amarillo is bursting with events, attractions and opportunities.
The Big Ones
Welcome to the Rillo. Thousands of motorists pass through Amarillo every day, and an amazing number of them stop at one of two legendary attractions bracketing the city: The Big Texan Steak Ranch on the east side and Cadillac Ranch to the west. But there’s plenty of Amarillo between these iconic bookends. Get started with this comprehensive list.
Dedicated to highlighting our downtown cultural district, Center City provides multiple free, fantastic events throughout the year! During the summer months, highlights include the Amarillo Community Market and High Noon on the Square. Fall kicks off with Jazztober. And 2019 brought national attention with the city’s first annual Hoodoo Mural Festival.
Exploring The Panhandle
A weekend away doesn’t have to mean a multi-hour drive to the “Big City” thanks to the spectacular events happening right in our own backyard! Explore charming small towns and stay in historic local inns, most of which are less than 90 minutes away.
Who Lives In The Texas Panhandle?
The Handle celebrates what makes our region unique, highlighting “ordinary Panhandle folks” whose stories are absolutely extraordinary. These 30-minute episodes feature multiple segments about newsworthy people and places, offering a broader look at different aspects of Panhandle life.
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August 25, 2021
How Much More Do You Get in Amarillo?
Learn how Amarillo’s low cost of living allows residents to have more time, income, and opportunities to enjoy their city compared to other regions.
August 4, 2021
The THRIVE Scholarship: Putting the ‘Community’ in Community College
Amarillo College’s THRIVE scholarship supports the needs of 8,500+ local students, providing generous community support that’s attracting national recognition.
May 13, 2021
Panhandle With Care: How Amarillo’s Role as the Region’s Medical Hub Benefits the Local Community
Learn how Amarillo’s acclaimed hospitals, universities, and health initiatives make it the medical hub of the Panhandle and one of the best cities to live in Texas.
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