What’s Happening Here?

Never bored

As the central shopping and entertainment hub for the 26 counties of the Texas Panhandle, Amarillo is bursting with events, attractions and opportunities.

The Big Ones

Welcome to the Rillo. Thousands of motorists pass through Amarillo every day, and an amazing number of them stop at one of two legendary attractions bracketing the city: The Big Texan Steak Ranch on the east side and Cadillac Ranch to the west. But there’s plenty of Amarillo between these iconic bookends. Get started with this comprehensive list.

Center City

Dedicated to highlighting our downtown cultural district, Center City provides multiple free, fantastic events throughout the year! During the summer months, highlights include the Amarillo Community Market and High Noon on the Square. Fall kicks off with Jazztober. And 2019 brought national attention with the city’s first annual Hoodoo Mural Festival.

Sod Poodles

Our inaugural season of the Amarillo Sod Poodles brought in 400,000 attendees AND the title of Texas Minor League Champions! Discover why the Sod Poodles were Minor League Baseball’s 2019 Team of the Year.

Looking For Something To Do?

Brick & Elm’s Chip Chandler has the 5 things you can’t miss each and every week!

Savor The Goods!

Get a taste of what we’re cooking. The Amarillo area has some of the most diverse and delicious foods in the country. From hundreds of local restaurants to food trucks parked around every corner, you're going to want a seat at every table!

Exploring The Panhandle

A weekend away doesn’t have to mean a multi-hour drive to the “Big City” thanks to the spectacular events happening right in our own backyard! Explore charming small towns and stay in historic local inns, most of which are less than 90 minutes away.

Featured In Texas Highway Magazine

Who Lives In The Texas Panhandle?

The Handle celebrates what makes our region unique, highlighting “ordinary Panhandle folks” whose stories are absolutely extraordinary. These 30-minute episodes feature multiple segments about newsworthy people and places, offering a broader look at different aspects of Panhandle life.

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January 27, 2022

Something for Everyone: A Taste of Amarillo’s Vibrant Food Scene

The Amarillo food scene is full of unique offerings and unexpected surprises. Here’s a sampling of some of the great restaurants you’ll encounter in Amarillo.

December 23, 2021

The Holidays Highlight Amarillo’s Festive Spirit and Giving Nature

The holidays are a special time of year in Amarillo. A calendar of events brings out the best in the community, highlighting its festive spirit and giving nature.

August 25, 2021

How Much More Do You Get in Amarillo?

Learn how Amarillo’s low cost of living allows residents to have more time, income, and opportunities to enjoy their city compared to other regions.