What’s Happening Here?

Never bored

As the central shopping and entertainment hub for the 26 counties of the Texas Panhandle, Amarillo is bursting with events, attractions and opportunities. 

The Big Ones

Welcome to the Rillo. Thousands of motorists pass through Amarillo every day, and an amazing number of them stop at one of two legendary attractions bracketing the city: The Big Texan Steak Ranch on the east side and Cadillac Ranch to the west. But there’s plenty of Amarillo between these iconic bookends. Get started with this comprehensive list.

Find Things To Do In Amarillo

Center City

Dedicated to highlighting our downtown cultural district, Center City provides multiple free, fantastic events throughout the year! During the summer months, highlights include the Amarillo Community Market and High Noon on the Square. Fall kicks off with Jazztober. And 2019 brought national attention with the city’s first annual Hoodoo Mural Festival.

See What’s Happening Downtown

Sod Poodles

Our inaugural season of the Amarillo Sod Poodles brought in 400,000 attendees AND the title of Texas Minor League Champions! Discover why the Sod Poodles were Minor League Baseball’s 2019 Team of the Year.

Get In On The Fun


Looking For Something To Do?

Brick & Elm’s Chip Chandler has the 5 things you can’t miss each and every week!

Check Out The Can’t-Miss Activities

Savor The Goods!

Get a taste of what we’re cooking. Panhandle PBS and West Texas Chefs’ Table join forces to showcase the region’s culinary masters in one-of-a-kind dining experiences!

Take A Seat At The Table


#HelloAmarillo Digital Ambassador Exclusive Events

Once you’ve spent time in Amarillo, you’ll want to explore some of our less touristy spots. Join a community of Amarilloans who want to discover more unique, behind-the-scenes experiences of our city!

Join The Digital Community

Exploring The Panhandle

A weekend away doesn’t have to mean a multi-hour drive to the “Big City” thanks to the spectacular events happening right in our own backyard! Explore charming small towns and stay in historic local inns, most of which are less than 90 minutes away.

Explore Our Backyard


Who Lives In The Texas Panhandle?

The Handle celebrates what makes our region unique, highlighting “ordinary Panhandle folks” whose stories are absolutely extraordinary. These 30-minute episodes feature multiple segments about newsworthy people and places, offering a broader look at different aspects of Panhandle life.

Celebrate Our People And Places

Visit Our Blog

Feb 18, 2021 12:00:00 PM

Thinking About Relocating Due to the Pandemic? 5 Reasons to Consider Amarillo

Affordable housing, low cost of living, and abundant outdoor activities makes Amarillo, Texas an ideal place to relocate during the pandemic.


Jun 4, 2020 2:49:00 PM

Welcome to the Neighborhood

With Amarillo's cost of living 15.2% below the national average, you’ll find that you can afford much more home here than almost anywhere else!


Nov 5, 2019 1:21:00 PM

Amarillo EDC Adds Job Board to City's Interactive Community Website

The Amarillo Economic Development Corporation (Amarillo EDC) today announced the launch of a job and internship board on TakeRootInAmarillo.com, the new community website that gives businesses, job seekers, students, and individuals looking to learn more about city life a special look into the rich cultural, economic, and social benefits of living and working in the city of Amarillo.


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