You’re only as strong as your team. And a company is only as strong as its workforce. We know businesses, cities, educators, non-profits and everyone in between is constantly looking for the right talent who will stick around and be assets for their organization. But it is tough! With low unemployment, labor participation and new generations entering the workforce, the challenges of recruiting, retaining and engaging employees can be daunting and harmful to a business.

Elizabeth Carter is a millennial and Amarillo native. She attended Texas Christian University in Fort Worth and received her bachelor’s degree in Fashion Merchandising and Degree. Following graduation, Carter moved to Dallas. After several years, however, she relocated back to Amarillo. She has remained here ever since.