Hungry babies have an unexpected champion in this heroic firefighter and his brother-in-law.

Amarillo is known for its vast open plains and gusty winds, but there's a lot more going on in Amarillo, Texas than one might suspect.

If you're not familiar with Amarillo, Texas you'd probably be surprised to know it's one of the most business-friendly cities in the country. And then you'd nod your head and move along.

Networking lets you put your best face forward. Put yourself out there and good things happen.

Relocating businesses find the growth opportunities, low taxes, and vibrant business community they want in West Texas.

Business, higher education, and the community at large are working together to heat up everything from commerce to jobs.

West Texas is making strides toward a tech-driven economic future.

Technology looms large among the many factors enticing new businesses to launch and existing businesses to relocate or expand in the Amarillo area. "Technology in the West Texas region is growing," says Kimberly Gramm, senior managing director of the Innovation Hub at Research Park. "In addition to the robust technology environment at Texas Tech University System (TTUS), located in Lubbock, Texas, the businesses in the area have also embraced technology for their many needs."

Storage, collaboration, finance, conferencing, and e-commerce solutions for growing businesses.

Everyone knows just how much of an impact technology has had on global business, but if there's one segment that has benefited the most from technological innovation it's entrepreneurs. With mobile phones, cloud computing, do-it-yourself accounting software and ubiquitous connectivity, business owners can now create successful companies quickly and from anywhere.

Businesses often find it's cheaper, easier, and friendlier to relocate to smaller cities.

The day after Braden Black finished high school in Amarillo, Texas, he packed a suitcase, hopped in his car, and left, not sure if he'd never come back. He went to Dayton, Ohio, where, in 2001, he started his own business, a staffing construction company called Skilled Corp. At the time, the economy was booming and skilled labor was in demand, but companies had trouble filling positions. Black saw an opportunity to connect workers with the businesses that needed them.

Amarillo is at the cutting edge of nanotechnology, oncology and aerospace research (to name just a few).

Being a small business isn't always a downside. In business-friendly regions like Amarillo, small operations can use their size to their advantage, responding quickly to changing markets and customer needs as they evolve. This creates a base of loyal clients and steady income that small business owners can use as a foundation to grow and upsize their operations in new and exciting directions.